We have a team of highly trained Mystery Shoppers in Dubai located across the GCC, They match a wide range of profiles and are able to provide your company with a full customer experience evaluation.

Our mystery shopping Courses designed and implemented by Service Performance Group will provide your company with actionable results for your each individual stores with data further distilled for senior management use, assisting with your continual improvement and increase your trend identifying strengths and opportunities. The result is that Increased customer loyalty, repeat sales and customer goodwill from word of mouth .

You will be able to reward outstanding associate performance while coaching those associates identified as underachieving with what exactly is lacking in them. On a monthly basis (or based on how often you choose), you will receive no-cost detailed drill-down Summary Reports providing accurate data allowing senior management to see the larger chain wide picture through to each individual location allowing for decisions to be made and action taken with confidence.

On site mystery shopping includes the following components, in addition to client specific criteria:

  • Staff Appearance, Availability, Friendliness
  • Associate Availability, Wait Times
  • Willingness to Assis
  • Receiving the order and handling/suggesting
  • Cleanliness of the place/ambience/appearance
  • Presentation of the food as per standard
  • Standard of food delivery
  • Up-selling / Add on Sales
  • Product Knowledge of the staff
  • Sales Skills
  • Overcoming Objections and handling customer complaint
  • Ability to Close the Sale
  • Cash Wrap
  • Returns
  • Physical Plant Readiness


Apart from that we are also capable in providing the following service in association with the above.

  • Manufacturer Brand Audits
  • Website Queries & Purchases
  • Competitor Evaluations
  • Customer Intercepts
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